Arthur Sherwood

Managing Partner
Scent id LLC


Arthur Sherwood brings over 25 years of global Marketing, Branding, Product Development and Advertising experience to Scent id LLC. He began his career in the Cosmetic and Fragrance industry working for Revlon. From Revlon he went to work for Halston and then spent the next 20 years at Coty Inc., the world’s largest branded fragrance manufacturer. Throughout his career and as Senior Vice President of Marketing for Coty, Arthur used his insight and often unorthodox ways of viewing business opportunities to develop as well as create some of the fragrance industry’s most well known and profitable brands.

Always interested in innovation and the latest technology has to offer (both high and low tech), Arthur created Scent id LLC to aid corporations in the use of sensory branding to create a new level of consumer experience with one’s brand. Through this layer of emotional branding and its results on sales and brand awareness, multi billion dollar companies such as PepsiCo, Kraft, Time Warner and Stora Enso have entrusted their most valuable brands to Scent id LLC’s turnkey operation

Arthur received his B.S. in Economics from the University of Pennsylvania’s Wharton School of Business and his MBA from Northeastern University.